Create an event to celebrate the biggest launch in the history of a software giant for more than 150 journalists and VIPs.
The Milan based event was inspired by the company’s Formula 1 sponsorship deal. From the moment you entered through a tunnel echoing a chorus of high-performance racing engines to the vast spaces used to celebrate advances in technology, every moment of the event created a feast for the senses.
The launch was broadcast all over the world on the client’s own TV channel and created a visceral statement of leadership and intent for an audience of senior leaders. press and VIPs.