Nutanix

We brought the spirit of D.C. to life with a full-scale .NEXT Block Party – bold, immersive, and brimming with energy. As the final keynote wrapped, a go-go band and dancers led guests on a high-energy procession to the space, entering through ‘Cherry Blossom Street’ and into a visual feast of street performers, including stilt walkers, hip-hop dancers, Double Dutch jumpers, BMX riders and more. 

Inside, we paid tribute to the city’s rich cultural identity with three distinct environments. The Punk Bar channelled D.C.’s legendary punk scene – gritty, loud, and laced with rebellious energy, complete with wild activations. The Jazz Lounge offered a moody contrast; dimly lit, sultry, and soulful, with roaming characters adding to the intrigue. At the heart of it all, the Street Bar buzzed with an eclectic, communal vibe that flowed straight onto the dance floor.  

Authenticity ran through the food and drink too. Guests tucked into a D.C.-inspired Street fair, featuring local favourites like half-smokes, crab cakes, and classic southern comfort bites – all served from vibrant food stalls that brought the city’s flavour to life. 

Around every corner, there were surprises: arcade games, interactive stations, photo ops and ‘engage & learn’ moments designed to spark connection and curiosity. 

It wasn’t just a party in D.C. It was D.C. A night full of attitude, culture, and unforgettable energy. 

The .NEXT Party delivered exactly what Nutanix had hoped for and more. It broke the mould of a traditional tech conference, leaving guests energised, surprised and thoroughly engaged. From the immersive entertainment to the layered storytelling throughout the space, the night struck the perfect balance between celebration and connection. The feedback was excellent – a standout finale that raised the bar for what’s possible when creativity and culture collide.