Middle East – Roadshow

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The brief

Our client wanted to visit seven locations – all places where its suppliers were based. The timeline was tight and inflexible. The seven hotels needed to reflect the client’s brand.

The solution

We located easily accessible hotels that would be considered a draw for delegates, ensuring good attendance in each of the destinations: Ankara, Istanbul, Dubai, Doha, Riyadh, Bucharest and Moscow. Organisation was key here.

The verdict

The roadshow was a great success with a good turn out of suppliers. The client was very pleased with this opportunity to showcase its products and service. Our involvement was declared invaluable, both in the run-up to the event and ironing out logistical issues on-site.

  • Industry: Security and Protection
  • Event: Roadshow
  • Group: 300 people